THE TV EXEC SCRAMBLE "Fox is cutting commercial time next season on its two biggest new dramas. J.J. Abrams' 'Fringe' and Joss Whedon's 'Dollhouse' will air through out next season with limited commercial interruption. Dubbing the initiative 'Remote-Free TV,' Fox plans to run half the usual amount of commercial and promo time during both shows. That means just five minutes of national commercial time during the hour. Fox Entertainment chairman Peter Liguori introduced the initiative as 'less reason (for viewers) to grab the remote and change the channel.' 'We need to give viewers new reasons to come to network TV.'"

May 16, 2008 · posted by Cord Jefferson, MollyGood · Link · 1 Response
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Comments (1)

No. 1 kellygrrrl says:

uhm, yeah, maybe you shoulda' thunk of that before we got DVRs dumb shits

Biggest Loser 08 = Mainstream Media

Posted: May 16, 2008 at 8:28 pm
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