berternienewcopy SESAME STREET FIGHTS TO STAY COMPETITIVE "Nearly 40 years ago 'Sesame Street' forged a new path in educational television for preschoolers. But in recent years, as even very young children have migrated online, the show’s Web efforts have lagged far behind those of commercial competitors like the Walt Disney Company and Viacom’s Nickelodeon. The show’s nonprofit parent, Sesame Workshop, hopes to change that on Aug. 11, when the new Web site sesamestreet.org goes live. Developed over two years at a cost of $14 million, the site is making its debut the same day as Season 39 of 'Sesame Street,' seen weekdays on PBS."

Jul 15, 2008 · posted by Cord Jefferson, MollyGood · Link · 5 Responses
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  • Comments (5)

    No. 1 sar says:

    The other day I was hanging out with a bunch of gaming geeks, and one's screen name was Guy Smiley. Someone was explaining who he was - to a 10 year old in the room, who responded - "What exactly is sesame street anyway?"

    (heart attack)

    Posted: Jul 15, 2008 at 10:25 am
    No. 2 gayledi says:

    14 mil would have bought alot of books

    Posted: Jul 15, 2008 at 10:41 am
    No. 3 silent noodles says:

    Sesame street went downhill ever since they introduced Elmo and Cookie Monster started eating eggplant.

    Posted: Jul 15, 2008 at 12:41 pm
    No. 4 sar says:

    Elmos did this, that face-time hogging furball. Elmo:Sesame Street as Heigl:Grey's. All of a sudden it's not Sesame Street anymore, it's the Elmo show? What a diva.

    Posted: Jul 15, 2008 at 4:28 pm
    No. 5 queencrone says:

    Well, no one knows how to get to Sesame Street.

    Can you tell me how to get to Sesame Street?

    If it's going to be that reclusive, people will lose interest.

    I blame the developement planners. I hear the parking is bad too, once you find it.

    Posted: Jul 15, 2008 at 8:38 pm
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