ONCE AGAIN, 'ART FILMS' LOSE OUT TO ACTION FLICKS "The school's-out movie season concludes this weekend, and domestic ticket sales so far total $3.9 billion, up a little more than 1% from last year's record summer, according to Media by Numbers. Year-to-date revenues stand at $6.7 billion, down slightly from 2007, but up from the three earlier years, the tracking firm says. Higher ticket prices mean theaters are selling fewer total admissions, but few distributors and exhibitors are complaining — except for those handling what has become Hollywood's trickiest sell: the art film."
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Art films are a hard sell because most people that go to art films work for a living and have competing interests like theater, live music, etc. I think the majority of movie goers are teens or college age students - I know I go a lot less now than I did when I was 17.
DEATH RACE!
Hollywood can't cook up an art film any more than microwaves can cook up gourmet meals. If it doesn't come prepackaged and nuke-ready, Hollywood doesn't sell it.
Hollywood makes "art films"???!!! And here I was, simply thinking, that they ripped off their core ideas and added sleekness, commercially good looking, yet marginally talented actors, gratuitous sex and nudity, unnecessary violence, and dumbed down the plot and dialogue. Silly me.
Yojimbo!