In May, Times television fabricator Alessanda Stanley referred to The Hills star Heidi Montag as a “feminist hero.” Now, Lauren Conrad gets her own (incredibly accurate) misnomer: “an avatar of synergy.” That’s how academic Mark Andrejevic, who wrote something called Reality TV: The Work of Being Watched, describes Conrad, for her fusing entertainment and advertising together into one easily consumed product. Andrejevic is talking to Forbes about how MTV’s most successful television show has produced a troop of ladies who are brands unto themselves, launching fashion lines and scoring endorsement deals while cameras chronicle their normal lives. But soon, with Hills creator Adam Divello spinning off the show, it won’t just be the ladies who are earmarked for synergy.
Editor
Someone put a bullet in my head.
who wrote this post? it links to the complete article on jossip, but doesn't say who wrote it. did whitney write it for jossip, or not? i've been noticing a few of whitney's recent posts link to other connected sites… but does that mean you didn't write them? this is actually an interesting hills post, anyway.
I wonder why I bothered to read this.
I wonder even more why I'm bothering to post a comment.