And Not Just When Discussing 'The Office'

prodplac

They're still beating us, fellow secessionists! Despite the fact that England's current government is its most conservative in years, its legislation is still decades ahead of America's.

See, over there, they've got this wild idea that television programs should be different from commercials and vice versa. And they're going to put their regulations where their ideals are. Whodathunk!

The U.K. media minister has attacked product placement in TV shows and said he will not allow the practice on British broadcasters even though it has been approved by the European Union.

Andy Burnham, secretary of state at the Dept. of Culture, Media and Sport since January, dropped his bombshell Wednesday in his first big policy speech on broadcasting.

“As a viewer, I don’t want to feel the script has been written by the commercial marketing director,” he added. “British programming has an integrity that is revered around the world, and I don’t think we should put that hard-won reputation up for sale.”

Only time will tell how miserable Britons become when they can't find out what kind of soda their favorite sitcom characters drink.

Jun 13, 2008 · posted by Cord Jefferson, MollyGood · Link · 15 Responses
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  • Comments (15)

    No. 1 maria says:

    No doubt it's going to be salty cod flavor soda.

    Posted: Jun 13, 2008 at 12:32 pm
    No. 2 Cait says:

    Please note, though, Cord, that American TV is more than just hampered by consumerism. It's also hampered by lingering Puritanism. ;)

    Posted: Jun 13, 2008 at 12:40 pm
    No. 3 janice says:

    I just need to note the awesomeness that is Green Wing. That is all.

    Posted: Jun 13, 2008 at 12:45 pm
    No. 4 tlatzoteotl says:

    I love the BBC, and I love Andy Burnham.

    That said, I hear Davros is coming back for Season 4 of the new Doctor Who. Theories, anyone?

    Posted: Jun 13, 2008 at 12:46 pm
    No. 5 caroline says:

    That Guardian article makes me want to cry.

    Posted: Jun 13, 2008 at 1:06 pm
    No. 6 Cait says:

    I adore British television - I watch "Ramsay's Kitchen Nightmares," "Doctor Who," "Torchwood," etc. obsessively.

    To quote Catherine Tate, "Am I bovvered? Suis je bovvered?"

    Posted: Jun 13, 2008 at 1:33 pm
    No. 7 tlatzoteotl says:

    Catherine Tate is so great.

    It took me a few times to watch that short and understand everything she said. I still have to rewind her sometimes. It's crazy. I love Brits, but sometimes they talk too fast, lol.

    Posted: Jun 13, 2008 at 1:54 pm
    No. 8 Luz says:

    John Barrowman is possibly the sexiest man ever. And I love Little Britain, I don't care what anyone says.

    Posted: Jun 13, 2008 at 2:07 pm
    No. 9 deimos says:

    doctor who is my favorite show. i can't wait until they bring rose back this season. rose was always my favorite doctor who girl.

    Posted: Jun 13, 2008 at 3:43 pm
    No. 10 Keeblerkahn says:

    So on English TV, the world isn't saved form catastrophes ranging from rogue tornado's to alien invasions by Mac computers while the hero's sync up satellites with there Sprint cell phones and drive Fords? I'm sorry, that just seems a littler far fetched to me.

    Posted: Jun 13, 2008 at 6:03 pm
    No. 11 gumball says:

    All their programs sound like they have posh headcolds to me.

    Posted: Jun 13, 2008 at 11:20 pm
    No. 12 blah says:

    Please tell me that someone has seen that show with Sanjeev as the host! I can't remember the name of the show off the top of my head, but it's sort of like if Jay Leno were funny, Indian, and lived with his parents. I think it's called "The Kumars at Number 42", or something but I'm not sure. I love that show!

    Posted: Jun 14, 2008 at 9:51 pm
    No. 13 Stitchgirl says:

    UK tv shows may not feature product placement but US shows are infinitely better. We have miserable, depressing soaps that turn brains into mus and predictable, unexciting dramas. We've got some great home-grown comedy shows but the only English shows I've watched this year are "Ashes to Ashes" and "Doctor Who. Admittedly the latter is a good genre show but it isn't a patch on shows like "Lost", "Heroes", "Battlestar" and my all time favourite "Buffy". Give me "CSI", "24", "Prison Break" any day, I like TV that requires me to use my brain!

    Posted: Jun 16, 2008 at 7:10 am
    No. 14 coexxi says:

    @stitchgirl: don't forget veronica mars, boston legal, firefly…

    but I also like lots of the british comedies…

    abs fab, coupling, RUBY WAX!!!, ali g., black adder…
    love them!!

    Posted: Jun 16, 2008 at 11:38 am
    No. 15 *M* says:

    British TV is SO much better, I can hear f*ck anytime after 10pm; on network TV.
    The comedy is intelligent and Big Brother streams almost 24 hours a day.

    Posted: Jun 16, 2008 at 1:11 pm
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