— Thu, Mar 22, 2007 —

Update: Images removed at the request of the Bitten legal team. According to this, things might not be looking good at Bitten.

Sarah Jessica Parker may be giving it her all when it comes to adopting worthy causes, but judging by these photographs it looks as if her fashion efforts, collectively known as Bitten, are relatively lackluster. I'm not biting, and neither is Fashionista:

We can definitely see Carrie Bradshaw in these clothes, as long as they're paired with something from Gucci and five inch heels. Also, we're surprised by the line's lack of signature shapes/ prints/ colors - unlike the Proenza for Target collection, nobody's going to stop you on the street with these pieces and go "Ooh, I wanted that so badly, but it sold out!"

The loudest buzz surrounding the line hails the it's-gotta-be-the-sweatshop prices. Everything promises to be $19.95 and under, and the Bitten site declares, "Fashion is not a luxury, it's a right."

Sorry, fashion's still a luxury. And anyway, shouldn't that slogan be, "Urban camouflage cargo pants are not a luxury, they're another piece of boring minutia stuffed into an already saturated market."?

PS Bitten won't be using real models in their campaigns. Instead, the clothes will be shown on really thin and beautiful regular girls, who are much more relatable.



No. 1
kat says:

I agree--Carrie Bradshaw would NOT be caught dead in those outfits!

March 22, 2007 11:51 AM
No. 2
Kitchy says:

I think that's a good thing. I think the stuff SJP wore on SATC was pretty ridiculous overall.

I think this stuff is cute for daily wear.

March 22, 2007 12:07 PM
No. 3
what the? says:

It's cute, it's just that it's all so common. Nothing new there. Just walk into any Charlotte Russe store and get the same stuff for what I would imagine would be way cheaper.

March 22, 2007 12:50 PM
No. 4
What the? says:

Oops I didn't see the 19.95 and under part. So maybe not cheaper, but nonetheless pretty much the same.

March 22, 2007 12:52 PM
No. 5
Kitchy says:

Yeah, it is pretty ordinary.

I also haven't found that Target sells out of stuff all that quickly.

March 22, 2007 1:03 PM
No. 6
Used to Love Her says:

I don't even think it's that cute. Does Target sell it? It seems more like Wal Mart crap. I don't buy Wal Mart. I MIGHT buy TARGET. I would expect better. Cuter. BLECH.

March 22, 2007 1:19 PM
No. 7
Kitchy says:

I was referring to this from the article:

...unlike the Proenza for Target collection, nobody's going to stop you on the street with these pieces and go "Ooh, I wanted that so badly, but it sold out!"

I've never had people stop me on the street and tell me my cheap Target clothes are so cute but sold out.

March 22, 2007 1:33 PM
No. 8
Be Adequite! says:

It looks like the latest boring fash-on from that craptastic Old Navy...at least the Target collections have some COLOR and (albeit tempered) imagination to them-

March 22, 2007 1:49 PM
No. 9
evil twin says:

It looks like any generic daily wear from any place. That isn't necessarily a bad thing. But it is not unique in any way, shape or form, and usually a "celeb" line has at least some pieces that are fashion-y.

March 22, 2007 5:27 PM
No. 10
jeannie says:

Whatever, that gray and blue jumper dress thingy is supercute, and i'll definitely buy it for $20.

March 22, 2007 5:58 PM
No. 11
casey says:

That all looks like a washed out version of a something that might be considered quasi-cute. Not a single piece has any real personality. I might wear those camo cargo pants if I were painting my kitchen.

March 23, 2007 1:12 AM
No. 12
Michelle (Jax, FL) says:

I think all these critics are just being harsh. She's Sarah Jessica Parker NOT Carrie Bradshaw. This is the type of clothing that people on a budget can buy and still be fashionable. I would buy and wear these clothes. I've seen worse clothing on the stars in Hollywood, so why all of sudden does it seem like Sarah is being targeted?

March 23, 2007 7:47 AM
No. 13
Kitchy says:

Michelle, it's "Bitten: Sarah Jessica Parker." They didn't target her randomly. Her clothing line. Not just her choice in clothes. Who else would they target regarding this specific line?

March 23, 2007 12:08 PM
No. 14
Meg says:

i could go to Gap or Target to get this stuff.

March 23, 2007 4:42 PM

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