Shockingly enough, Page Six is calling Paris Hilton's new, wholesome image "nothing but a big, phony act."

Recently, Hilton has been seen in conservative one-piece bathing suits, hugging tiny tots for the cameras and acting demure with the paparazzi. But it's all the work of spin doctor Michael Sitrick and his crisis management team, Sitrick & Company, our sources say.

"Paris hired a crisis publicist because of all the negative attention after she got out of jail. But it's just for her public image," one Hollywood insider said.

And those close to the heiress doubt she can keep the good-girl act going too much longer. "She's being smart right now, but she's a party girl at heart . . . we'll just have to wait and see," dished one pal.

After Hilton's stint in jail, she abandoned longtime publicist Elliot Mintz for Sitrick, who's handled Ryan Phillipe, Rush Limbaugh and Naomi Campbell during their own scandals.

Nice try, Hilton, but you're not pulling the one-piece over our eyes.

More of Hilton with Adrian Grenier after the jump.

[Source, Source]