Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan premiered in Hollywood, bringing out the funnies like Sasha Baron Cohen's girlfriend Isla Fisher who wasn't going to let her boyfriend's silly antics stop her from dressing up all pretty at his movie premiere, Will Ferrell, Rainn Wilson of The Office, Cheryl Hines of Curb Your Enthusiasm, Andy Dick with his trophy son he parades around everywhere these days, and Chris Kattan of Corky Romano (in my heart). Kanye West, whose fiance displayed perhaps the worst use of leggings I've seen since my own huskier late-elementary school days, was also out to catch the comedic shit show.
20th Century Fox, in trying to figure out how many eggs to put in Borat's crazy basket and not sure if the Internet hype will lead to box office gold or Snakes on a Plane, is opening the film on fewer screens than expected. Variety reports:
But Fox maintains standard tracking methodology doesn't apply. "This is a new genre of movie," said Jeffrey Godsick, exec VP of marketing for 20th Century Fox. "The awareness is beginning with a targeted audience. When you are breaking a new kind of genre, not everyone knows what to make of it."
And laffers are the hardest films to handicap through tracking: Hits like "There's Something About Mary" and "Austin Powers: The Spy Who Shagged Me" performed better and longer than tracking numbers indicated they would.
Worried that "Borat" could become a phenomenon, rival distrib execs weren't eager to program against it.
The studio is setting up a slower rollout than originally expected. Pic will bow on around 800 screens — fewer than many expected — Nov. 3, and then broaden to a nationwide release as reviews circulate and awareness builds.
A rival studio distribution exec, who attended a recent "Borat" screening that was part of the buzz-building Los Angeles Blackcarpet screening series organized by MySpace.com, described audience reaction as nothing less than manic. Lines snaked around the block. Kids, dressed in Borat garb, took to a mic positioned in front of the auditorium to do their best impersonations.
Some skeptics pointed to the Internet-hyped "Snakes on a Plane" as a reason for caution, but others noted that while "Snakes" was slammed by critics, "Borat" has received glowing notices so far.
Either way, if you are a teenager, know teenagers, have friends who still act like teenagers, expect to get sick of their mediocre Borat impressions very, very quickly.
[Source]
Editor
Courtney L. looks like the Courtney Love Halloween costume these days–wax lips anyone?
How Borat hoaxed America
By Ian Youngs
Entertainment reporter, BBC News
Spoof Kazakh reporter Borat - aka Ali G comedian Sacha Baron Cohen - is expected to score a box office hit by offending and humiliating real Americans in a new movie.
The Veteran Feminists of America were among Borat's victims
When a gangly foreign reporter with broken English, bushy moustache and crumpled suit turned up at artist Linda Stein's New York studio, she thought she was helping spread the word about women's rights.
Ms Stein, with two other members of Veteran Feminists of America, agreed to be filmed for what they thought was a documentary to help third world women.
But then the reporter started talking about his wife's farm work ("she pulls the plough"), women walking three steps behind men ("it used to be 10 steps, my country is advancing") and asking how to contact Pamela Anderson.
"I thought I was talking to an uneducated man, maybe from a tribal community," Ms Stein says. "I mean, that's how it seemed to me.
"In our earnestness, we were trying to help women around the world."
Shocking and provocative
Ms Stein is not alone in being duped by Baron Cohen.
The British comedian has perfected his act as the apparently naive reporter whose enthusiastic offensiveness either leaves his interviewees in shock or persuades them to reveal a little too much of their own prejudices.
And the result is set to be one of the year's most popular films.
I'm a New Yorker, all sorts of things happen in New York - I'm not angry
Linda Stein
Artist
Most of Borat's victims were ensnared in a similar way. They would be contacted by a woman calling herself Chelsea Barnard from a fictional film company, One America Productions.
They would be told about the foreign correspondent making a film about life in the US, with the pitch tailored to each person's specialist subject.
Then on the day of the interview, they would be presented with a release form at the last minute, be paid in cash and, finally, Borat would amble in, beginning with some serious subjects before starting his provocative routine.
"We're all primed to do an academic dissertation, we did our homework," says yoga teacher Grace Welch, another member of the three-strong feminist panel.
"And as we're talking, out of the blue, he says: 'Do you know Baywatch?'
Borat gave his own rendition of the US national anthem at a rodeo
"I knew something was going on but I didn't know what it was. I'm looking at the cameramen and everyone was stony-faced. And then he would come out with outrageous things."
Ms Stein first tried to throw Borat out when he started talking about women having smaller brains than men.
The producer persuaded her to carry on, apologetically explaining that Borat did not realise he was saying anything wrong.
But the final straw came when Borat asked the women to lift up their shirts at the end of the interview.
'Mixed feelings'
"I've seen the film and parts of it were hilarious," Ms Stein says. "As an interviewee, I have had a lot of mixed feelings about it.
"I thought about it, I worried about it, and then felt I have to get back to my work. I just have to move on. I'm a New Yorker, all sorts of things happen in New York. I'm not angry."
But the artist, whose sculptures represent "empowerment and strength", wants to ask Baron Cohen why his art "zooms in on human weaknesses and foibles".
Public speaking coach Pat Haggerty saw the funny side of Borat
She has invited him to her exhibition, which begins on 2 November - the day before the film is released. "He owes me one and he should buy a sculpture."
Washington DC public speaking coach Pat Haggerty also appears - and is seen trying to teach humour to Borat, who talks about having sex with his mother-in-law and keeping his "retard" brother in a cage.
"About halfway through the session we took a break and I went up to one of the producers and said: 'This guy can't be real.
"'If you let me in on the gag, I will help you reach your goals because I don't care if you're from Kazakhstan, nobody is this crazy.'
"But I soldiered on and figured they paid me my money and they deserve an hour of my time and I'm going to be as professional as I can."
To the best of my memory I don't believe I said anything stupid - however, I'm in the movie
Pat Haggerty
Public speaking coach
Mr Haggerty says he is having "a lot of fun" with his new-found fame and hopes it raises his professional profile.
He has not yet seen the film - but hopes he did not say anything he will regret.
"To the best of my memory I don't believe I said anything stupid. However, I'm in the movie. The only downside I see is if I appear to be a fool."
One person who is likely to regret the day he met Borat is Tennessee rodeo manager Bobby Rowe, who is cajoled by the comedian into making disparaging remarks about Muslims and homosexuals.
Movie 'mess'
A phone call to Mr Rowe and an enquiry about whether he is the person in the movie elicits a slow, painful reply: "Yeah, I'm the same one."
But he says he has been stung by his experiences. "I got into this mess by someone calling me and telling me who they was and they weren't," he says.
"And so I don't do any interviews over the dadgum phone any more. This phone rings 10-12 times a day.
"That's what got me into this mess and I don't want to get in any deeper."