That Joke Isn't Funny Anymore

jpetermanface

Are we the only ones who didn't know J Peterman was a real clothing company and not just a Seinfeld joke? Well, it is indeed real — perhaps too real, in fact.

For instance, we take slight issue with the "Owner's Hat" (emphasis ours), the description of which reads, "Some of us work on the plantation. Some of us own the plantation. Facts are facts. This hat is for those who own the plantation."

May 7, 2008 · posted by Cord Jefferson, MollyGood · Link · 25 Responses
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  • Comments (25)

    No. 1 Run-DMS says:

    Elitism with a hint of racism - now there's a marketing strategy!

    Posted: May 7, 2008 at 12:32 pm
    No. 2 Be Adequite says:

    I remember the J. Peterman catalogues- instead of photos of the overpriced and racist hats, etc., they used detailed drawings. The descriptions of each item were like a page long.

    Posted: May 7, 2008 at 12:48 pm
    No. 3 Kitchy says:

    You mean people didn't know it was a real company?

    Posted: May 7, 2008 at 12:56 pm
    No. 4 adeline.jane says:

    i didn't know either. and no, you're not the only one who might take offense to such rhetoric.

    Posted: May 7, 2008 at 1:08 pm
    No. 5 maria says:

    I thought it was the owner of the horse hat. I've see the horse owners at the Kentucky Derby wearin' em. It's a bahama mama hat anyways, not that cool.

    Posted: May 7, 2008 at 1:10 pm
    No. 6 E says:

    "Slightly intimidating, especially when LBO-ing somebody back. Or discouraging them from LBO-ing you in the first place. Show them how it’s done."

    What does LBO mean?

    Posted: May 7, 2008 at 1:15 pm
    No. 7 Stoner conspiracy says:

    I think "LBO" is cool guy douche talk for elbow?

    Posted: May 7, 2008 at 1:25 pm
    No. 8 Stoner conspiracy says:

    "Facts are facts" you just can't argue with that logic.

    Posted: May 7, 2008 at 1:27 pm
    No. 9 Be Adequite says:

    Large Bowel Obstruction, people.

    Or Leveraged Buyout, take your pick.

    Posted: May 7, 2008 at 1:29 pm
    No. 10 Keeblerkahn says:

    If I buy one, does it come with free whipping? I mean shipping.

    Posted: May 7, 2008 at 2:55 pm
    No. 11 Lisa (#1) says:

    heh heh hehe @ your name and post, Keeblerkahn.

    Posted: May 7, 2008 at 3:09 pm
    No. 12 jill says:

    I had no idea this actually existed and am cracking up at the descriptions which Seinfeld totally did justice to.

    Posted: May 7, 2008 at 4:20 pm
    No. 13 Telpher says:

    I can't believe anyone who didn't know J Peteman was a real catalogue thought the whole schtick was funny. They advertised in the back of the NY Times Magazine fo rages, and their little catalogue - off-white, with line drawings - was a thing of beauty.

    Posted: May 7, 2008 at 6:32 pm
    No. 14 maria says:

    Telpher,

    I DIDN'T know?!! For reals yo, if you grow up on the west coast in the 90's you don't give a flying fu(k about NY Times Magazine OR Seinfeld. I only got into the show when the reruns were crammed down my throat.

    Posted: May 7, 2008 at 7:02 pm
    No. 15 Dexter Street Lefty says:

    I own two pieces of J Peterman clothing, which were acquired prior to the Seinfeld run. Sorry if that makes me racist.

    And yes, the catalogues ruled.

    Posted: May 7, 2008 at 7:03 pm
    No. 16 Lisa (#1) says:

    So I hate Seinfeld and never saw whatever you are talking about. I did, however, get on some list that entitles me to J Peterman and some rich-old-ladies-who-are-into-tunics-and-Peru catalogs. I bought my boy some smell goody from JP. Now I have to hate them. I mean, HOW many people didn't notice this when they were putting it together? Keeeey-riste!

    Posted: May 7, 2008 at 8:25 pm
    No. 17 stella sabotage says:

    When Titanic came out they had a line of dresses inspired the movie. I used to love the J Peterman catologue.

    Posted: May 7, 2008 at 11:46 pm
    No. 18 RCDC says:

    i think they thought they were only being classist? maybe? they do talk about central america a lot…

    Posted: May 8, 2008 at 12:51 pm
    No. 19 PeteyBoy says:

    How about you stop jerkin' those knees and look up "plantation" in the dictionary.

    Plantation is not equal to "African American slavery".

    Fucking morons.

    Posted: May 10, 2008 at 12:30 am
    No. 20 PeteyBoy says:

    P.S. That's no a photo, as one commenter complained. It is a drawing, maybe painting, like every other product they sell. But I guess it's too much trouble to click a whole 'nother link, eh?

    Posted: May 10, 2008 at 12:33 am
    No. 21 Lisa (#1) says:

    Hey Petey Boy - like it or not, in the US, where the company is based and where, likely, most of their customers come from, plantation doesn't equal, but primarily conjures up plantations of the south - which relied on slavery. Only a fucking moron would completely ignore the implication of a word. Opening it up to the world - most plantations are in banana republics, where the labor isn't "slave" as we would think of it, but it is pretty close. Either way it is kind of a fucked up thing to say about a hat in a catalog. Also, please point out where someone "complained" about the hat being a drawing. Talk about knee-jerk. Or maybe just jerk.

    Posted: May 10, 2008 at 10:11 am
    No. 22 PeteyBoy says:

    So… you DIDN'T look it up? Plantations are not always bad places, and it was probably used here to mean modern-day plantations where conditions aren't as bad as the pictures in your head. In fact, that usage is not uncommon.

    Just because it's in the U.S. doesn't mean it can only talk about U.S. related things. Do you honestly think they would purposely ruin their new business with a racist remark?

    Posted: May 10, 2008 at 2:26 pm
    No. 23 PeteyBoy says: Posted: May 10, 2008 at 2:28 pm
    No. 24 Lisa (#1) says:

    I suggest you look up "implication," as my comment clearly stated. Lynching also has a dictionary meaning that doesn't primarily associate with one race or another. The implication of that word, however, to someone who, at least, grew up in the US, is quite specific. To ignore connotation or implication is to ignore half the message. I doubt, highly, that an entire company and the many people involved in creating the catalog had NO idea of the associations people make with "plantation." Further, assuming the best, they at least meant a modern-day plantation - which are known for exploiting indigenous people. So, still bad, despite your assertion that they aren't as bad as they are in my head. Maybe not all, but most. And plantation, when not specified, for a US citizen, will conjure up slavery, tobacco and cotton, not these joy lands you seem to be speaking of. Fact. Do an informal poll of people you know - three words they think of when you say plantation. I bet those words won't be uncommon.

    As for the "complaint" it was an observation. If anything, the "complaint" was about the really long descriptions. I for one consider "detailed drawing" to be a compliment. Try reading it again, properly, before taking an assy tone as if it is the world, not you, who doesn't "get it".

    Another suggestion - don't treat people like they are idiots and tell them to look things up - it only makes it look like you are too lazy to make your argument. And maybe that is the point - or lack thereof.

    Posted: May 11, 2008 at 1:02 am
    No. 25 RhymesWithSilver says:

    A plantation is where you grow things. Somebody needs to pick the pineapples and somebody needs to watch the pineapples being picked. Is anyone going to argue with that? And you want to be the guy who watches the picking, right? Of course you do. Here's your hat.

    Posted: May 12, 2008 at 3:03 pm
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