White Gripes

On Monday, pallid shredder Jack White released a statement complaining that the theme song he composed with Alicia Keys for upcoming Bond film Quantum of Solace, "Another Way to Die," had no business in the hands of Coca Cola.
Coke is currently using "Another Way" in its Coke Zero Zero 7 commercials, and White, obviously completely ignorant to the way modern mega-corporations pimp each other's creativity, feels slighted by this. He went so far as to say he was "disappointed."
Of course, we were desperate to hear the song White holds so dear. Take a listen after the jump.
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Mediocre ot not, it is his creation. Good for him.
Mr. Gillis is such a pompous asshole.
Alicia probably told him how brilliant it was the whole time, and now he thinks it's brilliant. But the truth is that Alicia only knows scales, so any real music impresses her.
What happened to the old school songs? "Goldfinger" and "View to a Kill" are still my favorites!
You make it so that he has no right to speak his mind in reaction. The guy was deceived. Regardless of the song's quality, he has every right to be "disappointed". How does anyone feel when they're lied to? Grateful?
Baba I think the idea is that he should be totally jaded by now.
(shakes EVERYONE) JADE FASTER, DAMMIT!!
didn't jack white do a whole coke commercial?
http://www.youtube.com/watch?v=oWoLu_Hvbbw
wtf is he complaining about then?
I am pretty sure that Coca-Cola saw that photo and assumed he was their logo. As such they can't be blamed for assuming that it was now displaying sentience, and that anything it created belonged to them.
On a more serious note, regardless of how asstastic White may or may not be, Coke has a history of violating creative property law (they outright stole the creative property of Joel Veitch of rathergood.com and used it in a commercial in Argentina) and, far worse still, human rights. So, I have a hard time being disgusted by his behavior. Maybe Jack needs to read the fine print when selling his soul (or perhaps read some Goethe), but this shouldn't negate the fact that Coca-Cola really are bastarding bastards who don't care who they shit on.
I think the song is cool, I like his music usually though. It has a retro feel to it.
It's not fair to call him possesive. What Coca Cola did was a violation of the agreement. The song is boring.
I don't get why Coke would want a song called "Another Way to Die".
Do I need the reminder that I should be drinking orange juice or a V8 instead of soda?
Of course you should, qc. You can mix booze better with OJ and V8!
It's true, mae. You hit the nail on the head.
When I mix with the sugary soda products, I get the damn hang over.
If I feel the need for carbonation to shake things up, I'll do club soda.
Coca Cola is a worthless corporation in a lot of ways, and so to not give a crap about them stealing this song makes me pretty jaded I guess. My main problem is, if you wrote a song for a Bond movie (one of the ultimate sell-outs these days) do you really retain enough integrity to be 'disappointed' in the way Coke used it? Shouldn't you just be screaming, "Where's my money, bitches?"
I dunno, I'll never understand copyright laws.