The Aging Idiot Box

oldpeopletv

According to media research firm Magna Global, the median age of television viewers is now 50-years-old, older than ever before and one year outside the all-important 18-49 demographic. Of the top five networks (ABC, NBC, CBS, Fox and CW) CBS's viewership is the most crotchety, with a median age of 54. By contrast, the CW – home of Gossip Girl – has a fan base with a median age 20 years less than that.

Why are couch potatoes graying? Because the olds don't know how to "googlize" things, nor do they get what those darn "virus videos" are all about.

"The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," [a spokesperson for Magna Global] wrote.

The absolute oldest viewership of all ad-supported cable networks is that of Fox News' daytime and prime time lineup. Presumably that's also the viewership most likely to be "sick of all your lip" and racist.

Jul 1, 2008 · posted by Cord Jefferson, MollyGood · Link · 9 Responses
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  • Comments (9)

    No. 1 chelsea says:

    breaking news who would of thought

    Posted: Jul 1, 2008 at 1:30 pm
    No. 2 tillzen says:

    Snarky ageism is no excuse for nothing left to say.
    51 here, and I'd be as likely to watch Fox News as "The Hills" or ANY Network bar-lowering snooze-fest.
    We Tivo everything, and use the time saved to slow cook meals, ignore most viral videos, and to live lives we rarely regret. We support Obama, we hate the war, we love our soldier, and we find these hipper than thou sites to be HILARIOUS!
    You big city folks are ALL so precious!

    Posted: Jul 1, 2008 at 1:34 pm
    No. 3 mirsada says:

    uuhhh… sorry tillzen but nobody asked and nobody cares.

    Posted: Jul 1, 2008 at 1:57 pm
    No. 4 stoner conspiracy says:

    geez someone get grandma some prozac. Ha haaaa get it I called tilzen grandma. But seriously calm your shit down.

    Posted: Jul 1, 2008 at 6:01 pm
    No. 5 stopthemadness says:

    racism only exists because you keep whining about it, CORD.

    Posted: Jul 1, 2008 at 7:06 pm
    No. 6 queencrone says:

    I just heard on the radio, that cell phones have been sited as the reason that young people can't remember numbers.

    It's apparently all due to the speed dialing, and that "favorites feature" in the cell phone that enable the user to just press a button to call the party that they want to speak with.

    50+ year olds can remember dates like birthdays and phone numbers. So says this report.

    (I have a point, bear with me…)

    We may hate to "googlize", but we will still send you a birthday card with a check. And we will call you and wish you a Happy Birthday.

    We may start talking about all the boring stuff that we saw on 60 minutes, and the latest scam to steal our retirement. (And isn't Andy R such a kick! Can I just tell you what he said?) But we LOVE you. From deep in our hearts.

    And you can't "googlize" THAT.

    Posted: Jul 1, 2008 at 8:43 pm
    No. 7 queencrone says:

    Also, tillzen is cute. STEP OFF. :-)

    Posted: Jul 1, 2008 at 8:45 pm
    No. 8 queencrone says:

    Take a look at this picture.

    He used to be that grumpy old man that stood at his front porch and yelled at the neighborhood children to get off his meticulously kept lawn.

    He would get so nervous if a frisbee would get perilously close to landing near his home. His biggest menace was a youn neighbor named Dennis.

    His loving, concerned wife couldn't seem to bake sweet enough cookies to ease her husbnd's unrest.

    Then they found the answer.

    Mr. and Mrs.Wilson are so relaxed and happy since the Doctor prescribed sildenafil citrate. For impotence.

    There is a brand name but Mollygood won't let you post it. The filter thinks you are a spammer if you mention it.

    Posted: Jul 2, 2008 at 1:47 am
    No. 9 stickynose says:

    Ditto to the old farts above.
    Cord seems to assume that once you hit fifty, you begin hating people who are differently colored than yourself and forget how to use a typewriter.
    Fact is, older people are simply less susceptible to the hyper-attention-deficit style of marketing available on cyber-outlets with sophisticated, cosmopolitan names like "Google" and "Yahoo".
    By the way, Cord: how old are you (I mean, how soon do you become a crotchety, fumble-fingered old bigot)?

    Posted: Jul 2, 2008 at 9:30 am
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