If you love marijuana, you know what day Sunday is: Hitler's birthday, the anniversary of the Columbine massacre and, for some unspecified reason that might have to do with high school kids in the 70s, weed celebration day. Marketing people, omniscient tumors that they are, know also, and they're exploiting the hell out of it, even though recreational marijuana use is illegal nationwide!

A comic documentary, “Super High Me,” the new “Harold and Kumar” release and the mockumentary “Totally Baked” all have marketing and advertising schemes linked to April 20.

Why the hell Frito-Lay, maker of Funyuns and Doritos, is missing out on this golden opportunity to push product, we have no idea.