Just when you start to feel sorry for motherless Kanye West, he has to go off on another one of his deranged tangents about things of no importance whatsoever. This time around, his anger is directed at the MTV Video Music Awards — one of the most legitimate and respected musical events of the year. Except, you know, not.

You see, Kanye thinks these awards shows — both in America and Europe — are "fixed," and he's not OK with the winners of this year's crop:

Britney Spears over Rihanna? Are you serious? I mean f—ing Jared Leto? He's my boy but he shouldn't have won over some of those other artists. I won nothing last year and I'd brought out 'Stronger.' Then this year, just because I was there, I won best urban act. This was Lil Wayne's year.

Yeah, imbeciles! You don't have any respect for the sacred MTV VMAs. Lil Wayne should have won, after all those times he walked through the airport with ice on his knees and his pants around his ankles. That takes dedication! Sheesh, effing squid brains.

[Source]

RISE OF THE MACHINES TO KILL H'WOOD FOR GOOD? "'While Hollywood films have traditionally fared well during economic downturns, this time around may be quite different,' said Bobby Tulsiani, an analyst at Forrester Research, which recently examined consumer spending on media. Blame the Internet. With faster processors, improved technology to compress video and more than 60 million homes in the U.S. with high-speed connections, the computer seamlessly delivers full-length episodes of television shows and movies. As a result, the computer now vies with the TV and cinema as the go-to screen for entertainment."

THE BATTLE FOR IDIOT BOX SUPREMACY "Fewer Americans are reading newspapers and are instead getting their news online, but television remains the leading source of news in the country, according to a survey released Sunday. Not surprisingly, younger people tend to get more of their news on the Internet, while older folks use traditional media such as television and newspapers, the Pew Research Center's biannual survey on news consumption habits said. … Pew found that the largest group of news consumers — 46 percent of those polled — have a 'heavy reliance' on television for their news at all times of the day. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer or go online for news."

According to media research firm Magna Global, the median age of television viewers is now 50-years-old, older than ever before and one year outside the all-important 18-49 demographic. Of the top five networks (ABC, NBC, CBS, Fox and CW) CBS's viewership is the most crotchety, with a median age of 54. By contrast, the CW – home of Gossip Girl – has a fan base with a median age 20 years less than that.

Why are couch potatoes graying? Because the olds don't know how to "googlize" things, nor do they get what those darn "virus videos" are all about.

"The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," [a spokesperson for Magna Global] wrote.

The absolute oldest viewership of all ad-supported cable networks is that of Fox News' daytime and prime time lineup. Presumably that's also the viewership most likely to be "sick of all your lip" and racist.

WANNA BE UNGOOGLEABLE? "'UnGoogleable? I don’t think it’s possible,' Nilhan Jayasinghe, the head of natural search for iCrossing, an online marketing firm … 'The problem is you simply have no control over all the outlets that publish something about you.' … There’s virtually no way to get all the references taken down unless you track down each person responsible for publishing the details and plead your case to them. … You may succeed in getting your university friends to pull those late-night, drink-filled photo shoots before a prospective employer sees them, but otherwise, your reputation is in the hands of many. You have less control than you think. Sounding a bit like an overprotective parent, Mr Jayasinghe’s best advice is to avoid doing anything stupid in the first place. As for being unGoogleable, forget about it. The majority of us all will show up on Google (or worse, a wanton namesake will) at some point in our lives. If you don’t like the look of it, then fill your life with good online deeds and hope they float to the top of the rankings."

TV EVERYWHERE, ALWAYS "HBO may soon be making its way to the iTunes Store with its popular TV content, a deal that could make a splash in more ways than one. The agreement could lure the network's exclusive content, such as Entourage, The Wire, and John Adams outside of HBO's own walled garden—and may also indicate that Apple is willing to make exceptions to its rigid, uniform pricing structure for the iTunes Store."

APPLE ZOMBIES, REJOICE! "A source tells us that 'someone who designed part of the iPhone UI, who generally has access to new hardware locked down in a room to play with,' told him that the new iPhone will run on faster 3G networks, as expected; feature new, improved speakers on the bottom; and an improved camera. It will hit stores June 12."

• Wow! JLo's kids really do share names with a couple characters on an animated show about magical dragons. We thought that was just a joke, but we guess it still kind of is. [Yeeeah]

• In case you were wondering, nowadays, Mickey Rourke looks like a melted woman. [DListed]

• What does Kristin Cavallari even do anymore besides add pictures to her Facespace? [HT]

• "Rachel Bilson Is Pregnant" [INO]

• Mamma Mia, indeed, young lady! [ICYDK]

• Matt Dillon totes hates kids, too! Especially "celebrity photographer" ones. [CityRag]

• The New York Times ran an entire article about how being at some form of a computer 24/7 might not be healthy. Thanks, Times. We can always count on you to make common sense seem difficult and unheard of. [NYT]