Whatever happened to good old, stupid old celebrity endorsements that at least were only disgusting on a philosophical level?

Now we've got Levi's "Unbutton Your Beast" campaign. Disguised as "viral" marketing, "Beast" is actually just one big disgusting cock joke intended to briefly hold the attention of a sex-starved, increasingly brain dead public. ("Look, it's a meatball sub coming out of the zipper of a pair of pants! Funny, because that's where penises come out of too!") Other beasts unbuttoned on the site include a bespectacled hog, an alien wearing lipstick and a lobster claw.

Never before have I wished a company would increase its ad budget.