In a survey of over 2,500 adult Americans, 51 percent of respondents said that celebrity endorsements have little to no effect on their feelings toward a product or cause. You're right, that number IS too low, particularly when one considers that 45 percent of those surveyed say celebrities have a "large or positive" influence over their life decisions. AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!!!