'GOSSIP GIRL' VIEWERS TOO FUTURISTIC "Defying the conventional wisdom these days, the CW has decided to hype the upcoming return of 'Gossip Girl' by opting not to stream episodes of the show on the Web. Indeed, execs seem worried that the show may be too popular online, say media reports today. Most networks … have been hyping Internet streaming as a key component of the marketing and monetization of series and the show is regularly among the most downloaded shows on iTunes and is off the chart in terms of Web buzz. Yet, CW execs and those at parent companies CBS Corp. and Warner Bros. have been frustrated that raw Nielsen ratings haven’t been higher."