The new James Bond sci-fi novel Devil May Care not only moved a very respectable 44,093 copies in its first four days of release in the UK, but it’s become Penguin’s fastest-selling fiction title ever. [BBC] (By comparison, Tom Clancy and Nick Hornby have sold about 11,500 copies in their first four days.) Sure, you can thank the publisher’s PR department and un-ending interest in the franchise for moving so many units, but we’d like to think it all had to do with these awesome advertisements:

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